http://www.joel-lim.com Joel Lim Integrated Creative Fri, 22 Mar 2013 10:31:41 +0000 http://www.joel-lim.com en http://joel-lim.com/unfollow-campaign http://joel-lim.com/following/joel-lim.com/unfollow-campaign Fri, 22 Mar 2013 10:31:41 +0000 Joel Lim Integrated Creative 4611965 <img src="http://payload115.cargocollective.com/1/6/198702/4611965/arcade_6.jpg" width="509" height="680" width_o="509" height_o="680" src_o="http://payload115.cargocollective.com/1/6/198702/4611965/arcade_6_o.jpg" data-mid="24973560" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/6/198702/4611965/mainstream.jpg" width="507" height="677" width_o="507" height_o="677" src_o="http://payload115.cargocollective.com/1/6/198702/4611965/mainstream_o.jpg" data-mid="24651116" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/6/198702/4611965/rush.jpg" width="507" height="678" width_o="507" height_o="678" src_o="http://payload115.cargocollective.com/1/6/198702/4611965/rush_o.jpg" data-mid="24651121" border="0" align="left"/><img src="http://payload115.cargocollective.com/1/6/198702/4611965/manly.jpg" width="507" height="677" width_o="507" height_o="677" src_o="http://payload115.cargocollective.com/1/6/198702/4611965/manly_o.jpg" data-mid="24651111" border="0" align="left"/> "Unfollow": a new proposition that evolves the current Kopparberg campaign line of "Un-established since 1882". Social media applications, thematic outdoor and print. "Unfollow": a new proposition that evolves the current Kopparberg campaign line of "Un-established since 1882". Social media applications, thematic outdoor and... http://joel-lim.com/chairbound http://joel-lim.com/following/joel-lim.com/chairbound Fri, 22 Mar 2013 10:28:44 +0000 Joel Lim Integrated Creative 2798985 <img src="http://payload24.cargocollective.com/1/6/198702/2798985/chairbound-lowres1.jpg" width="576" height="791" width_o="576" height_o="791" src_o="http://payload24.cargocollective.com/1/6/198702/2798985/chairbound-lowres1_o.jpg" data-mid="14211768" border="0" align="left"/> http://joel-lim.com/hardcore-writing-copy-articles-book-blog http://joel-lim.com/following/joel-lim.com/hardcore-writing-copy-articles-book-blog Thu, 24 Jan 2013 17:46:45 +0000 Joel Lim Integrated Creative 4842045 Presos on Slideshare with over 10,000 combined views: http://www.slideshare.net/joellim My eBook, 'Doing Digital: Essays by an adman from the digital trenches', which has been read over 600 times to date: http://www.scribd.com/doc/95037557/Doing-Digital-Essays-by-an-adman-from-the-digital-trenches An article of mine which appeared on the worldwide DDB blog entitled 'Narrative and Systemic Thinking': http://www.ddb.com/blog/strategy/narrative-systemic-thinking/ Blog on creative thinking: http://workingstrategy.wordpress.com Direct email Mercedes-Benz copy: https://www.box.com/s/2md7pkp6kopnzqrfljzh Copy for ITV: https://www.box.com/s/vktpvqqiacf1fj06uzwm TVC copy for UNHCR: 'Helping Hands': http://vimeo.com/8133821 Presos on Slideshare with over 10,000 combined views: http://www.slideshare.net/joellim My eBook, 'Doing Digital: Essays by an adman from the digital trenches',... http://joel-lim.com/volvo-make-up-your-mind http://joel-lim.com/following/joel-lim.com/volvo-make-up-your-mind Tue, 18 Dec 2012 15:13:33 +0000 Joel Lim Integrated Creative 2755060 <img src="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70open.jpg" width="670" height="908" width_o="2048" height_o="2777" src_o="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70open_o.jpg" data-mid="18421650" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70undo.jpg" width="670" height="908" width_o="2048" height_o="2777" src_o="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70undo_o.jpg" data-mid="23977230" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70hot.jpg" width="670" height="909" width_o="2048" height_o="2780" src_o="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70hot_o.jpg" data-mid="13980584" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70joy.jpg" width="670" height="909" width_o="2048" height_o="2780" src_o="http://payload22.cargocollective.com/1/6/198702/2755060/volvoc70joy_o.jpg" data-mid="23977234" border="0" align="left"/> Ambigram hacks by Joel. Ambigram hacks by Joel. http://joel-lim.com/bmw-eco-pro http://joel-lim.com/following/joel-lim.com/bmw-eco-pro Tue, 18 Dec 2012 15:13:28 +0000 Joel Lim Integrated Creative 2782962 Auto Stop Start technology was the inspiration behind a screensaver which detects the presence of users. Auto Stop Start technology was the inspiration behind a screensaver which detects the presence of users. http://joel-lim.com/realtime-man-experiment http://joel-lim.com/following/joel-lim.com/realtime-man-experiment Tue, 18 Dec 2012 15:13:26 +0000 Joel Lim Integrated Creative 4487660 Realtime Man at Internet Week, London, 2012 Could someone make it to all Internet Week events? Can you die from social media "upload overload"? The Realtime Man experiment showed us that using social media nonstop won't kill you. You'll actually feel super because social media is really a game platform where you collect ego-boosting Likes, RTs, Followers and so on. Press coverage: http://www.thedrum.com/news/2012/11/09/weapon7-launches-realtime-man-internet-week-challenge Realtime Man at Internet Week, London, 2012 Could someone make it to all Internet Week events? Can you die from social media "upload overload"? The Realtime Man... http://joel-lim.com/nspcc-innovative-fundraising-solution http://joel-lim.com/following/joel-lim.com/nspcc-innovative-fundraising-solution Thu, 06 Dec 2012 03:28:08 +0000 Joel Lim Integrated Creative 4480598 The simple idea that won the client over. The simple idea that won the client over. http://joel-lim.com/1-000-000-pov-interactive-video-concept http://joel-lim.com/following/joel-lim.com/1-000-000-pov-interactive-video-concept Tue, 27 Nov 2012 05:31:51 +0000 Joel Lim Integrated Creative 4442049 Background: The SLS AMG ECELL electric supercar represents the apex of Mercedes-Benz forward-thinking innovation. Electric cars, however, are generally perceived as weaker cousins of petrol cars. What are we trying to say? Rethink the way you perceive electric cars and power. What is the big idea? An interactive video with a million possible points of view. What do I experience? Watch the ECELL do a series of stunts around a convoy of lumbering oil tanker trucks on a highway. Final shot: ECELL tears down the road, breaking the landspeed record for electric cars. What happens on the website? - Select up to five points of view on a map. - Press play to watch your personalised video. - Watch other users' POV videos. E.g. Clarkson's POV. - Share your unique video on Facebook. - ECELL TECH SECTION: Explore the internal 'Electric Drive' of the supercar by seeing though its bodyshell from every angle. How do we make it happen? The video will be created with light radar, LIDAR, that records 'point cloud data' at 1,000,000 points per second. Data is fed into a program that generates a 3D point cloud model users can interact with. Background: The SLS AMG ECELL electric supercar represents the apex of Mercedes-Benz forward-thinking innovation. Electric cars, however, are generally... http://joel-lim.com/cases-of-hope-concept http://joel-lim.com/following/joel-lim.com/cases-of-hope-concept Wed, 23 May 2012 03:15:47 +0000 Joel Lim Integrated Creative 3458054 Make aid more transportable over harsh terrain. Make aid more transportable over harsh terrain. http://joel-lim.com/johnson-johnson-lenticular-banner http://joel-lim.com/following/joel-lim.com/johnson-johnson-lenticular-banner Mon, 06 Feb 2012 15:57:15 +0000 Joel Lim Integrated Creative 2755793 We almost gave up trying to create something as crazy as this! I'm glad we didn't. Try the eye-popping banner for yourself. We almost gave up trying to create something as crazy as this! I'm glad we didn't. Try the eye-popping banner for yourself.